Overview

For 13 years, I designed client advertisements for Parenting OC Magazine, a monthly print publication reaching 60,000 Orange County families. Each month, I created about 15 ads for local businesses serving parents and children, including schools, summer camps, doctors, therapists, after-school programs, and family activities.

My Approach

Every ad had to capture a busy parent’s attention and communicate the client’s message at a glance, all within a fixed ad size. I worked with the sales team and clients to understand each business’s goals, then designed ads that reflected each client’s brand while fitting naturally within the magazine. Throughout the process, I provided progress updates to the sales and production teams and handled revisions to meet monthly print deadlines.

Role: Graphic designer

Tools: Adobe Photoshop, Adobe Illustrator

Scope: About 15 ads per month over 13 years, in full, half, quarter page, and eighth page sizes.