Overview

MagiCore Learning partnered with three beloved children’s brands, Puffin Rock, Emily Calandrelli (The Space Gal), and Zoonicorns, to create co-branded digital lessons. I designed the proposal lessons presented to each licensor, helping secure all three partnerships, and then designed the final lessons.

The Challenge

Each lesson had to work as both a MagiCore lesson and an authentic extension of a well-known brand. That meant honoring each licensor’s characters, colors, and visual guidelines while keeping MagiCore’s engaging teaching style and structure intact.

My Approach

Working from the lesson writer’s content, I designed the visual interface for each lesson, blending MagiCore’s lesson format with each licensor’s distinct look. The result was three sets of lessons that feel true to each brand while remaining clearly part of MagiCore’s catalog.

Role: Graphic designer, from proposal to final lessons

Tools: Canva Pro, Adobe Photoshop

Result: Helped secure three brand licensing partnerships